Define the personas that intervene in the sale How to apply the Jobs-to-be-done-framework? Why do you need the Jobs-to-be-Done framework?.How to apply the jobs-to-be-done-framework?.What are the peculiarities of B2B sales?.What is the Jobs-to-be-done framework and what does it have to do with sales?.This is when the Jobs-to-be-Done (JBTD) framework was founded.įlick quickly through the menu to discover the key takeaways! However, a time came when marketers realised that customer attitudes required a more complex approach and very close attention. For years, marketing has focused its efforts on defining the buyer’s profile ‒attitude towards a certain product, lifestyle, social class, demographic and demographic criteria‒ in order to design products to suit them. And when you buy a specific brand of carbonated water, it’s because you want to spend an awesome cocktail night with friends.Ĭustomers are motivated by needs, and this might seem like an obvious assumption, but it is not. When you buy a camera, it’s because you want to create memories. When you buy a couch, it’s because you want to feel comfortable at home after a long day of work. When a customer buys a product or hires a service, it’s because they need to fulfil a certain need. On the contrary, they are interested in how that product or service is going to help them solve a specific problem. They rarely care about the technicalities of the gadgets they are about to buy. The relationship between buyers and products is quite simple.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |